As we've previously posted, one of our aims is to improve display advertising on the web. Three simple principles guide our approach: simplify the system for buying and selling display ads; deliver better performance that advertisers and agencies can measure; open up the ecosystem by making it accessible to more participants.
So how can you better measure the impact of your display ad campaign? At the moment, you can measure how many clicks your display ads achieve, measure conversionsSource: Inside AdWords RSS Feed
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