Major League Gaming is announcing today it has an alliance with national hat retailer Lids. Under the deal, the professional video game league’s fashion headwear line will start selling at 250 stores around the country starting on Nov. 15.
It’s not a particularly huge deal by itself. But it’s smart marketing, as Lids stores sell cool gear to the young crowd that watches MLG’s events, both live and on the web, where professional gamers square off against each other inSource: Venture Beat RSS Feed
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